So, guess what? I’m back in the land of makebelieve aka of grown-ups every morning, squeezing into my businessy trousers and going into my shiny office. Why? Because I’ve magically transformed into a graphic design professional! I know, right? Yesterday it was comic books and bubble letters; today it’s well… still bubble letters, but for business flyers!
Now, let me tell ya, these days, a big part of the gig is writing compelling flyer headlines. I mean, have you ever seen a flyer so dull it practically self-destructs before your eyes? Exactly! Our job is to prevent that tragedy! So, if you’re scratching your head and wondering how you go from “meh” to “wow” with your flyer writing, stick around. We’ll make your flyers sizzle (without the risk of fire hazards)!
First things first, you need to know who you’re chatting with. Would you talk to your grandma the same way you’d rap with your bestie? Exactly. Zero chance! Know your audience. If you’re writing for villainous cats that just acquired some lasers—or, you know, noble customers—use the right language for them!
Another biggie? You gotta grab attention with fewer words—like a short and sweet shoutout from a rooftop! Simple words, folks. No need to wax poetic. (“Wax poetic”—why is that even a phrase?) Short sentences are key. Make it pop!
Question: “What makes a headline a Total Winner?” (I know, the suspense is killing you!)
Contrast. Use something unexpected. Maybe pair something serious with a playful twist. Like, “Turn Boredom into Business with Our Broccoli Bouncy Castles!” See? Silly but effective (also, a reminder: broccoli bouncy castles do not exist. I checked.).
You also have to be crystal-clear—no riddles! Say what you mean and mean what you say. (Kind of like my cat when it wants freshly roasted salmon. Like, yesterday.) Clarity is king!
Okay, folks! As much as I’d love to keep chatting, we’ve got flyers to save from the “I might be wallpaper” pile. And remember, this is just my fly-tastic way of doing it. Yours could be a dance or a skydiving act. Who knows? But go, explore!
My list of tips won’t be yours, but heck, give ‘em a whirl and see what happens! You might just surprise yourself (or at least make your mom proud).
Happy writing! You’re on your way to being the Headline Superstar of the flyer space!