Guess what? I just dove headfirst into the world of graphic design. I know, right?! It was time to strap on those big woman’s trousers and get serious. And now, here I am, actually working as a graphic design professional. Sometimes, I laugh because who would’ve thought? Most of the time though, I’m all about creating business flyers. Here’s the lowdown on how to make ones that’ll leave folks open-mouthed and drooling (okay, not literally). Grab your notepad and fancy pens!
First up, goals. Yep, we need ’em. Your business flyer needs a purpose, like a superhero on a mission. What are you trying to achieve here? Want more customers? Promote a special, super-secret sale? Whatever it is, define those goals like your life depends on it (assuming your life’s in the business flyer world where paper battles are a thing). Once the goals are nailed down, everything else is cake… well, mostly.
Format wars! Sounds epic, right? But choosing a flyer format isn’t just flashing swords and grand duels. It’s all about style. It can be a half page, a full page, or even folded like a tiny piece of paper origami. Consider what your business needs, not just what looks Instagram-hip. And don’t worry if you feel you’re morphing into a paper engineer. It’s a rite of passage, trust me.
Now comes the fun part—target audience! Who’s gonna be wowed by this paper masterpiece? Old folks, young folks, cool folks, cookbook enthusiasts? Know your crowd. Picture them in your mind. What catches their eye? Align the flyers’ style with what these lovely humans care about. It’s like matchmaking for paper love.
Oh, a quick pause (breathe with me). Don’t forget to give a nod to the humble paper stock. Glossy, matte, cardboard-thick—you name it. The right paper can make your flyer pop (hopefully not literally). Best tactile experience? Maybe something crispy yet sturdy, not too showy but not too plain either. Pick wisely.
Wasn’t that a ride? Yet there it is—my whirlwind guide to creating business flyers that scream “look at me!” My guide won’t fit everyone like a bespoke suit, but whether it’s your first or fiftieth flyer, give these tips a try. Now, go make some designer-level paper that changes the business world, one flyer at a time! (Or just check out my pointers and make them your own.)