You know that moment when you realize you gotta put on your grown-up pants and find an actual job? Yeah, that hit me hard! Now I’m actually a graphic designer—or at least I’m trying to be. The most surprising part? I’m spending way more time thinking about business flyer sizes and weights than I ever thought possible. Seriously, I live in a sea of paper.
Here’s the kick: when people told me I’d be working with fancy technology, vibrant colors, and all that jazz, they didn’t mention the hours I’d invest contemplating paper weight. Yes, yes, I know. Paper isn’t the first thing that pops into your head when you think “glamorous design career,” but listen up—paper matters! (You didn’t see that coming, did you?)
So, what’s the deal with these papers? Think Goldilocks and the three bears but like, for flyers. Too thin and people treat your flyer like a bad handshake. Too thick? It’s either ending up on someone’s head as a protective hat or as an awkward coaster. So let me save you some head-scratching.
Want to print? Try 70 lbs. text or 80 lbs. cover weight paper. Why? It feels just right (and no, it won’t put anyone’s eye out if thrown like a Frisbee). It’s sturdy enough to handle life without collapsing faster than a house of cards in a hurricane.
But wait—what if you’re printing a ton of info? Enter, the lesser-known superstars: tri-folds and z-folds. 60 lbs., perhaps? You still want people to open it comfortably and not feel like they’re attempting to wrangle a wild beast out of your “z-fold” masterpiece.
Have you ever held a piece of paper that screamed “I am the crème de la crème”? That’s 100 lbs. If you’re going to a big swanky event, a quinceañera for the paper if you will, bring out the heavyweight. Sure, it costs a bit more, but in terms of presentation, you’re basically Beyoncé.
Oh, and for the love of all things design—don’t skimp on the glossy finish. It’s like putting whipped cream on pumpkin pie at Thanksgiving. It’s just got to be there.
Now, you might be baffled thinking, “Do I really need all this paper weight information?” And the answer is, Yes! No? I mean, maybe. Okay, it depends on how late in life you want to learn this – early and crispy clear insights now, or reluctantly watching your flyers fold themselves and dance away at windy occasions (your call).
As I chat about paper weights here, remember, my flyer bible isn’t gospel for everyone. Your mileage may vary. Test sizes! Touch samples! Experiment without fear!
But the endgame here is simple: you want your flyer to hang around longer than yesterday’s headlines. And if you fancy a fun night in, join me! We’ll fold some samples together and get more pamphlet pals than we know what to do with. Taste is personal, exploration is advised but always inspired.